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    Anekdote

    Influence
    Strategy

    Anekdote

    Anekdote was born from a desire to make influence and digital marketing accessible to everyone — with the agility of a start-up and the precision of tailor-made support. We create sincere, authentic content with influencers who truly connect with your audience, to communicate differently. More transparency, more fairness — to elevate both influence practices and awareness across the industry.

    • Four specialized
      entities

      Anekdote’s strength also lies in being part of a group, enabling us to meet both performance and brand awareness objectives.

    • Listening
      to your needs

      Our approach is built on close collaboration with our clients — where constant dialogue and proactivity are at the heart of everything we do.

    • An international
      vision

      Our international expertise allows us to support you with your challenges both in France and abroad, offering strategic, creative, and artistic guidance tailored to each market.

    • Regulatory
      expertise

      DBM supports brands and creators within a clear and controlled framework, backed by in-depth expertise in the regulations governing influence marketing.

    SOLAR METRICS

    Our entity dedicated to PERFORMANCE-DRIVEN INFLUENCE, with a ROI-focused and data-driven approach. To meet advertisers’ business goals — particularly annual revenue growth — DBM created Solar Metrics, a division 100% focused on Affiliation & Digital Acquisition.

    Solar Metrics provides support across four key areas:

    • Digital Acquisition
    • 360° Influence Strategy
    • Affiliate Marketing
    • Growth Marketing Coaching
    See more

    Case studies

    DBM is the catalyst that connects your brand to the right talents, ideas, and communities.
We design powerful influence strategies perfectly aligned with your goals and brand DNA.

    “A flexible, agile agency able to meet our needs in record time!”

    • Influence Campaign
    • Brand Content
    • Strategy

    Marcus
    x Benefit

    Creation of a year-long Ambassador Program with Marcus.

    • 1

      year of support

    • 2

      organized trips

    • 2

      million reach

    • RSE/Corporate

    BNP Paribas
    x Festival de Cannes

    Supporting BNP Paribas at the Cannes Film Festival to open the conversation on women’s representation in the film industry.

    • +10

      round tables organized

    • +1M

      global reach

    • +500K

      impressions

    “The team was creative, proactive, and agile in managing Yves Rocher’s flagship event of the year from start to finish.”

    • Brand Content
    • Event
    • Strategy

    Yves Rocher

    End-to-end creation and production of Yves Rocher’s Christmas Influence & Press event.

    • 10M

      views

    • 400

      organic contents generated

    • 100 %

      immersive Christmas storytelling

    • Event

    Event TikTok
    x Aromazone

    Creation of a warm, relaxing event dedicated to TikTok creators.

    • 30

      TikTokers

    • 6

      workshops

    • 3

      sessions organized

    Our Expertise

    • Community Casting

      We carefully select creators in France and abroad through an authentic, purpose-driven approach — whether for one-off activations or always-on campaigns.

      Result-oriented, we put all our energy into achieving your visibility and conversion goals during key moments (product launches, gifting, promotional offers).

    • Influence Strategy

      We provide strategic consulting for your entire Influence roadmap.

      Social insights, strategic planning, creative concept development, ambassador programs, and social media strategies designed to boost brand awareness, drive traffic, and generate conversions.

    • Event Strategy

      We design your influencer events for product launches or major commercial moments.

      And make them unmissable to eliminate any risk of FOMO!

    • Corporate Communication

      DBM leverages influence marketing to enhance corporate communication, strengthening brand credibility and image.

      We craft influence strategies that highlight your company’s commitments, expertise, and culture to the right audiences.

    Discover
    Anekdote